Unidad IV:
Actividad :
Patrones de Organización de un Párrafo
A. Seleccione un texto relacionado con su área de experticia.
•Lea el texto y extraiga las definiciones y los marcadores del discurso.
B. Seleccione otro texto relacionado con su área de experticia y extraiga los marcadores de discurso, diga si son de secuencia u ordenamiento del tiempo.
–Marcadores de Tiempo
–Tipo de texto
–Idea general del párrafo
1era parte:
Strategic Planning Coaching
What is meant by Strategic Planning
Coaching systemic perspective is well suited to understand and learn how to design the participatory Strategic Planning. Is part of their essence and learning system. The focus of their processes is essential to establish and, above all, apply with valid scores.
We understand that Strategic Planning is participatory inquiry, making awareness and designing the best possible strategy to coordinate and sustain the priority actions to achieve the shared vision of the organization or team. Obviously it can also be for one person.
All Strategic Planning system is simple, it is useful, since it fulfills the mission of providing a methodological support, set a date and order to the strategic task. Specifies the organization's relationship with its environment according to the vision, objectives, strategies and action plan.
The analysis of the environment is coded to identify the opportunities presented to the organization and the threats that loom in the future.
The internal analysis of strengths and weaknesses of the organization. This has to do with its ability to develop strengths in the field considered as a strategic area.
The objectives of the organization are derived from the shared vision. They are guides to assess the degree of movement toward achieving the vision and the basis for determining the operational goals for departments and local organization.
The action plan analysis suggests that corporate strategies are based on the making of consciousness from its current position and the search for appropriate future positions and alternate positions.
What is meant by Strategic Planning
Coaching systemic perspective is well suited to understand and learn how to design the participatory Strategic Planning. Is part of their essence and learning system. The focus of their processes is essential to establish and, above all, apply with valid scores.
We understand that Strategic Planning is participatory inquiry, making awareness and designing the best possible strategy to coordinate and sustain the priority actions to achieve the shared vision of the organization or team. Obviously it can also be for one person.
All Strategic Planning system is simple, it is useful, since it fulfills the mission of providing a methodological support, set a date and order to the strategic task. Specifies the organization's relationship with its environment according to the vision, objectives, strategies and action plan.
The analysis of the environment is coded to identify the opportunities presented to the organization and the threats that loom in the future.
The internal analysis of strengths and weaknesses of the organization. This has to do with its ability to develop strengths in the field considered as a strategic area.
The objectives of the organization are derived from the shared vision. They are guides to assess the degree of movement toward achieving the vision and the basis for determining the operational goals for departments and local organization.
The action plan analysis suggests that corporate strategies are based on the making of consciousness from its current position and the search for appropriate future positions and alternate positions.
Marcadores de Definicion:
Is part of their , is, as a , This has to do with
A) Lectura sobre : STRATEGIC PLANNING COACHING
Patrón de organización y marcadores de definición
El contenido tiene como patrón de organización la definición o explicación, en donde el autor realiza una definición de lo que se entiende por planificación estratégica , esto se encuentra en el segundo párrafo que menciona :
“ We understand that strategic planning is participatory inquirí,markingawareness and designing the best possible strategy to coordinate andsustain the priory actions to achieve the shared visión of organization or team.”
B) Idea general del párrafo
El párrafo establece que la perspectiva sobre coaching sistemico es muy adecuado para entender y aprender a diseñar el proceso participativo de planificación estratégica, nos da a su vez una definición al respecto y pasa a mancionar algunas de sus caracteristicas (párrafo tres )
También nos menciona que haciendo que el análisis del medio permite identificar las amenazas, fortalezas y debilidades de la organización (cuarto párrafo)
2da parte :
A continuacion se indican los marcadores de timepo en la siguiente biografia.
PHILLIP KOTLER
Philip Kotler (Chicago, Illinois, May 27, 1931), is an economist and marketing specialist U.S. awarded owner since 1988, the SC Chair in International Marketing Johnson & Son in J.L. Kellogg Graduate School of Management at Northwestern University owned in Evaston, Illinois, six times by Business Week considered the best faculty in business administration from the United States [citation needed]. He earned his MBA from the University of Chicago and PhD from MIT (Massachusetts Institute of Technology), both in economics. Conducted postdoctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.
It is known for his definition of marketing: The art of business management which allows for predicting the structure of market demand chosen to design, promote and distribute products or services that meet and / or fuel, while maximizing the company profits.
Professor Kotler has been honored by numerous awards and accolades over the past 40 years, was elected Leader in Marketing Thought by the AMA in 1975 (American Marketing Association) going to be honored in 1978 with Paul Converse Award and the Distinguished Marketing Educator Award in 1995 from the same asociación.Doctor Honoris Causa by the Universities of Stockholm, Zurich, Vienna, Athens, DePaul, among others.
Mainly devoted to academic activities, has also worked in the private sector. Founded Kotler Marketing Group (KMG), a consultancy that advises companies in the areas of strategy, planning and organization of international marketing. Kotler has toured Europe, Asia and Latin America as a consultant to several international companies. AT & T, IBM, General Electric, Honeywell, Bank of America, Merck, SAS Airlines, Michelin, McDonald's, Motorola, Ford Motor, JP Morgan and Novartis are among the companies they worked.
It is known for his definition of marketing: The art of business management which allows for predicting the structure of market demand chosen to design, promote and distribute products or services that meet and / or fuel, while maximizing the company profits.
Professor Kotler has been honored by numerous awards and accolades over the past 40 years, was elected Leader in Marketing Thought by the AMA in 1975 (American Marketing Association) going to be honored in 1978 with Paul Converse Award and the Distinguished Marketing Educator Award in 1995 from the same asociación.Doctor Honoris Causa by the Universities of Stockholm, Zurich, Vienna, Athens, DePaul, among others.
Mainly devoted to academic activities, has also worked in the private sector. Founded Kotler Marketing Group (KMG), a consultancy that advises companies in the areas of strategy, planning and organization of international marketing. Kotler has toured Europe, Asia and Latin America as a consultant to several international companies. AT & T, IBM, General Electric, Honeywell, Bank of America, Merck, SAS Airlines, Michelin, McDonald's, Motorola, Ford Motor, JP Morgan and Novartis are among the companies they worked.
Laguna’s de sues publications:
· Marketing Management: The Millennium Edition. Prentice Hall, 1999.
· Kotler on Marketing: How to Create, Win and Dominate Markets. Free Press, 1999.
· Marketing Management: An Asian Perspective (con Swee Moon Ang, Siew Meng Leong). Prentice Hall, 1998.
· The Marketing of Nations: A Strategic Aprroach to Building National Health (con Somkid Jatusripitak, Suvit Maesincee). Free Press, 1997.
· Standing Room Only: Strategies for Marketing the Performing Arts (con Joanne Scheff). Harvard Business School Press, 1997.
· High Visibility: The Making and Marketing of Proffessionals into Celebrities (con Irving Rein y Martin Stoller). Ntc Business Books, 1997.
· Marketing: an Introduction. Prentice Hall, 1996.
· Marketing Management: Analysis, Planning, Implementation and Control. Prentice Hall,1996.
· Marketing for Hospitality and Tourism. Prentice Hall, 1995.
· Strategic Marketing for Educational Institutions. Prentice Hall, segunda edición, 1995.
· Strategic Marketing for Nonprofit Organizations (con Alan Andreasen). Free Press, 1995.
· Marketing Places: Attracting Investment, Industry and Tourism to Cities, States and Nations. Free Press, 1993.
· Principles of Marketing. Prentice Hall, 1990 (4ta. Edición).
· Social Marketing: Strategies for Changing Public Behavior. Free Press, 1989.
Marketing Management and Strategy: A Reader. Prentice Hall, 1987.
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